HOW LONG DOES IT TAKE TO CREATE A
FULL AI-DRIVEN AD SPOT?
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On average 10 working days. 5 days for concept development and 5 days for production. Of course, if there are fewer revision rounds we can do it faster. But give us 10 days we can give your spot the attention it deserves.
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​​​​​WHY PAY MONEY WHEN I CAN USE AI TOOLS MYSELF?
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The problem is: nowadays everyone can generate an image or clip. When tools become accessible, the benchmark rises. We're aiming to go far beyond this benchmark by combining original ideas, professional execution and strategic thinking and this goes far beyond basic prompting. Being better is the only thing that makes advertising stand out.
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IS YOUR WORK JUST AS GOOD AS THE WORK OF A PRODUCTION COMPANY?
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We can never, ever replace the craft and specialists that you'll find at a proper film production. And neither can any other AI-creative. We've been at hundreds of filmshoots in our life so we know what all the specialists on the filmset can do. If you want a realistic live-action shoot, talk to a film director. If you want an AI-driven production built around a great concept, talk to us.
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DOESN'T BEING GOOD AT EVERYTHING LEAD TO MEDIOCRITY OVERALL?
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We believe that nowadays it's not a choice anymore to do everything, it's mandatory. And using the latest innovative tools, it's possible. Our entire careers, we've always thought of the idea first and then we were leading the shootings. Now we do exactly the same, but AI is our production team and we get to curate the best scenes.
​​DO YOU CREATE CONCEPTS YOURSELF OR DO YOU USE AI?
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We strongly believe that truly original concepts can only come from humans. This is not only because it can't mimic the thinking pattern of a human brain, but also because AI can only build on existing ideas. We might use AI to strengthen our ideas or to test whether an idea is feasible or not, but the basic concept will always come from us.
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WE ARE ONLY A SMALL COMPANY AND WE DON'T HAVE ANY BUDGET.
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We're very sorry.
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HAVE YOU CREATED AI PRODUCTIONS FOR ACTUAL CLIENTS?
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Yes, from day one we started learning AI-tools, we did it only for real clients (even though we started with small clients). That's why our website only shows real work. We're convinced that in order to make great work for clients, it starts with understanding real constraints and not just from doing creative experiments.
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